WeMapSales: Developing the Sales Territory Optimization Engine

About Wemapsales

Sales territory optimization is the process of creating, distributing, or reallocating territories among a company’s sales representatives to optimize efficiency and maximize profit.

Dividing the territories and assigning them manually to sales reps can be daunting for managers. WeMapSales, a geospatial intelligence tool, takes the guesswork out of the process by combining four powerful data analytics applications, including geo-mapping, automated territory optimization, territory management, and analytics reporting capability, into one cloud-based solution.

Reviewed on

Hours delivered back to the business


SOX compliance in Settlement process automation


Success rate of bot case completion


For functional release of OBT, RTS and OGS

The problem


In 2017, WeMapSales set out to create an affordable cloud-based automated territory optimization application for small and mid-sized businesses. Due to its high starting price, historically, only large enterprises could afford this tool as a desktop application.

Problem statement

Building an automated territory model that is optimal, balanced, geographically contiguous and compact was a complex non-polynomial problem, which posed a technical challenge.

Where we stand today.

Today, WeMapSales goes far beyond the initial challenge we set out to address. We’ve incorporated an array of features such as multi-metric, multi-weight, and multi-constraint territory optimization to help businesses of any size maximize coverage, pair the right reps with the right accounts, and generate more revenue. At present, a number of well-established and known companies are using our APIs to drive their territory planning and optimization applications.

Challenges deep-dive

Geo visualization

  • Interactive Maps.  Given that WeMapSales functions as sales territory mapping software, the initial challenge revolved around achieving interactive map utilization at the granularity of zip code levels.
  • Optimal solution. The central and pivotal challenge for WeMapSales as a software was determining how to build an automated, optimal, contiguous, and spatially efficient territory model.
  • Multiple CRMs.
    In its startup phase, WeMapSales experienced evolving business priorities without predefined timelines, yet pursued with a determined focus, particularly concerning the CRMs they intended to support.


Intelligent territory optimization engine.

Upon the convergence of ideas from WeMapSales with the expertise of the distinguished professionals at Alagzoo, an intelligent territory optimization engine was created. 

How Alagzoo helped?

Geo visualization

  • Interactive Maps Given that WeMapSales functions as sales territory mapping software, the initial challenge revolved around achieving interactive map utilization at the granularity of zip code levels.

Intelligent Territor Optimization

  • The Game changer.Alagzoo developed a cutting-edge territory optimization engine that not only creates balanced, contiguous and compact territories., but is light years ahead of its competitors in terms of performance.

Integration with CRMs

  • Working with data
    Alagzoo integrated WeMapSales with multiple CRMs like Salesforce, Pipedrive, MapMyCustomers, Excel etc with heavy focus on performance to minimize the user waiting time. 

Start of the project


Territory Management solution in place.


Started work on the territory optimization problem.


Alagzoo comes up with groundbreaking solution.


The optimization engine goes on to power others in sales planning space as SaaS.

The technology that we use to support the client

SQL Server
Angular JS

Ready to reduce your technology cost?

case studies

See More Case Studies

AI Powered Telemedicine Platform for Drug & Substance Addicts.

An AI-powered mobile health platform for assessing and treating substance use
recovery practices. This platform expands early intervention, treatment, and
recovery support services and improves delivery systems and quality of
treatment in support of community-based, integrated treatment plans.

✔︎ Global Connectivity, Local Support:
✔︎ Precision in Recovery Care:
✔︎ Technological Accountability Tools:

Learn more

Holistic Education

The Academy places significant emphasis on Arabic language learning to foster a deeper understanding of the Qur’an. The institution also provides an enriched Hifdh Program.

✔︎ Information Hub
✔︎ Program Details

Learn more
Contact us

Partner with Us for Comprehensive IT

We’re happy to answer any questions you may have and help you determine which of our services best fit your needs.

Your benefits:
What happens next?

We Schedule a call at your convenience 


We do a discovery and consulting meeting 


We prepare a proposal 

Schedule a Free Consultation